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Digital Marketing Essentials

10 Lessons
0.0 (0)
4 hours
Beginner
Course

Learn a practical digital marketing system: one offer, a page people can use, search, email, social, a careful first ad, and a scorecard you can actually read.

Overview

Digital marketing is the work of helping the right person notice you, understand your offer, and take a next step online. That work is not a pile of apps. It is a path: a stranger arrives, finds a clear promise, and gets a simple way to continue.

This course stays with the essentials. You will name one offer, write a page for a person and for search, send email that respects the reader, post on social with a repeatable system, and test a small paid budget without guessing.

Each lesson explains one idea, shows a diagram, and ends with a practice you can do for a real product, service, or project. Two quizzes check the idea before you spend money or time on a full campaign.

Features
  • A plain definition of digital marketing tied to one business goal
  • A path from stranger to customer with a next step at each stage
  • A page written for a person first and for search second
  • An email approach based on permission, value, and a clear ask
  • A small social system and a first paid test with a spending limit
  • A short scorecard and a 30-day plan you can run without a large team

Target audiences
  • Beginners who need a map before they pick tools
  • Owners and freelancers marketing their own offer
  • Students who want practice, not a tour of every platform
  • Teammates who will write pages, emails, or posts for someone else

Requirements
  • A real or practice offer you are allowed to talk about
  • A browser and a place to write notes
  • No paid ads account is required for the lessons
  • No previous marketing job is required

Curriculum

4 sections 12 lectures 4 hours

The marketing map 2 lectures 34 mins
Getting found 4 lectures 1h 6m
  • Search in plain language
    Locked 18 min
  • Pages that a person can use
    Locked 20 min
  • Email that earns the next open
    Locked 18 min
  • Quiz: Marketing foundations
    Locked 10 min
Channels you can run 3 lectures 50 mins
  • A simple social post system
    Locked 16 min
  • A first paid test with a small budget
    Locked 18 min
  • One offer, three assets
    Locked 16 min
Measure and plan 3 lectures 48 mins
  • The few numbers that matter
    Locked 16 min
  • A 30-day campaign plan
    Locked 20 min
  • Quiz: Campaign review
    Locked 12 min

Frequently Asked Questions

01. Is this only for large brands?

No. The examples fit a small offer: one audience, one promise, and a next step you can count.

02. Will I learn every social network?

No. You will learn a system you can apply to the one or two networks where your audience already spends time.

03. Do I need to buy ads?

No. The paid lesson shows how to design a small test. You can complete the practice on paper.

04. Does this cover search?

Yes. You will learn what a useful page does for a person and for a search engine, without tricks.

05. How long is the course?

About 4 hours, including 10 lessons and 2 quizzes.

Instructors

Olivia Brennan

Cloud Engineer

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  • 0 Learners
  • 1 Course

I’m Olivia Brennan, a cloud engineer passionate about building reliable, secure, and scalable technology solutions. I enjoy helping teams understand how cloud infrastructure works and how to use it to support modern applications. In my courses, I explain cloud concepts in a straightforward way and connect them to practical tasks, from deployment and infrastructure management to security and performance. My goal is to help you build a strong foundation and gain the confidence to work with cloud technologies in real-world environments.

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